Brochures and websites
Consistent brochures and brand documents, your branding, your voice, every time.

For founders, investors, creators and leaders whose work spans many projects, many relationships and years of accumulated knowledge.
Edda lives on a server you control. Works continuously across your information and your routines. It stays with you across all of your devices.
The technology is moving fast and capabilities are growing every month. Models get cheaper, quicker and better at reasoning.
The difference between AI slop and quality output is the context the agents have.
Quality lives in detail and nuance. Knowing how you structure a proposal. Knowing what worked with that investor two years ago and what landed badly. Knowing that you have already tried the thing being suggested to you, and why you dropped it. A model with none of that gives you the average answer, written for the average person.
This is not software. This is your infrastructure for the AI age.
Your information, your server, your Agentic Assistant.
Your Agentic Assistant can create and do almost anything you can create on a computer.
Consistent brochures and brand documents, your branding, your voice, every time.
400 documents read overnight and returned as a working business model in Excel.
Market you are about to enter, with specific angles based directly on how you run your business.
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Ask her to make you a podcast about a decision you are sitting on, two voices arguing both sides using everything she knows about your situation, and listen to it on a walk.
Imagine what you will be doing 3 months from now. Imagine 6 months.
Have her read the books and apply them to your unique situation.
Use Chris Voss to prepare the negotiation you are dreading, line by line, with your counterparty’s actual history in front of her.
She has read the whole thread, including the message where they moved on price and the one where they went quiet for eleven days. She labels what they are actually protecting, drafts the accusation audit in your own words, and gives you three calibrated questions for the moments you usually fill with a concession. You go in knowing which sentence you will not say.
Use the Pitch Anything framework to pitch your business, your product or your raise.
She already holds the deck you sent last quarter, the questions that stopped the room, and the two objections your last three investors raised. So she does not hand you Klaff’s six frames as a summary. She sets your frame against the one the other side will arrive with, names where your status drops in the first four minutes, and rewrites the opening so the money is not the first thing you ask for.
Look at a personal relationship through Esther Perel’s framework.
This is the material you would never paste into a chat window, and it is the material that makes the reading useful. She knows what the last two years looked like from your side, the arguments that keep returning in a different costume, and the stretches when things were easy. Perel’s questions about closeness and distance land on that, quietly, and you get a reading of your own pattern rather than advice about relationships in general.
Price a new offer against Alex Hormozi’s value equation.
She has your delivery costs, the hours the last engagement actually took, and every reason a prospect has given you for saying no. She runs the new offer through the four terms, shows you which one is dragging the price down, and tells you what would have to change for you to charge what you want to charge. Then she prices it against what your own clients have already paid you.
Run a partner decision through Ray Dalio’s principles.
You have met this person eleven times and she has notes on all of them, so the believability weighting is not abstract. She weighs what each person in the decision has actually been right about before, surfaces the three occasions you overrode your own judgment on a partner and what followed, and writes the disagreement down as a testable statement rather than a feeling you will have forgotten by Friday.
Read your own exposure the way Nassim Taleb would, and find where you are quietly fragile.
One client at sixty per cent of revenue. One bank. One person who knows how the system actually works. She can see all of it because she holds the whole picture, not the part you thought to mention. She marks where a small shock does disproportionate damage, where you are already convex and should press harder, and which of your commitments carries an option you have never used.
The more context large language models have, the better their judgment gets.
A framework read against your Edda is gold. The same framework read against nothing is a summary.

Your data is hosted on your own private server, not held on a platform by a software company. A private server sitting in a secure data centre, in your name, costing a few euros a month.
No one has access to your data except you.
Your life, your life’s work, on your server.
Your Edda runs on a dedicated private server, rented in your name, in a secure data centre. Nothing on it is shared with anyone else. The connections to your email and calendar use your own logins, and you can revoke any of them at any time. What sits on your server, only you can see.
The files underneath are plain markdown. Ordinary files on ordinary disks. Everything opens on any machine you own, without us, without permission, without a subscription.
Rented in your name, in a secure data centre, for a few euros a month.
Root and recovery, handed to you. Ours are removed.
Plain markdown, on ordinary disks, readable without us.
She lives on the server, so she goes with it.
Lives on your server. Always on, working around the clock, whether you are at your desk or on a plane.
Speak to her and give commands wherever you are, at your desk, on WhatsApp, on Telegram, Slack, wherever you do your work.
A voice note from a taxi. A line typed into a queue at an airport. A question at midnight about what you agreed with someone in March.

TODAY
Just left the Hörgshlíð site. Tell Elín the roof survey moved to the twenty-second and remind me what we agreed on the retention.
17:42She learns and grows with you.
This is not a chat window. You are talking to the system that holds your life and work.
The brain runs on your own AI subscription, and it is model-agnostic by design. GPT, Claude, Gemini, open source models. Use whichever is best this month. Switch when you want, with complete flexibility, and keep everything you have accumulated.
Models will change. Companies will rise and disappear. Your foundation remains.

I first built Edda for myself. I was running several businesses at once, with years of conversations, documents, decisions and ideas spread across too many places. I did not need another tool. I needed one foundation beneath all of it. Today it runs beneath everything I do.
Kormakur Arthursson
She holds the material itself: your sent mail, your voice notes, your documents, your meeting transcripts, held whole and dated. When you ask, the passage comes back as it was written, not as a summary of it. Nothing is compressed to make room, and nothing drops off the end when a conversation gets long. The difference is not the model. It is what the model has been given to read.
She will know. Everything you share gets captured as it arrives, so the voice note where you said it, or the message thread, or the meeting transcript, is already in your corpus, alongside your mail, your files and everything else you have handed over. When you ask, she retrieves the passage and tells you the date it came from. You get the sentence you actually said, not a guess about it.
Nothing starts from zero. Every document, message, voice note and correction is written into the corpus and stays there, so a conversation in November stands on everything since the interview. When you tell her she got something wrong, that correction is a fact she holds, not a preference that expires with the chat window.
Your email and calendar connect through your own accounts, with your own login. Day to day you reach her on Telegram, on a private line only you can write to. WhatsApp and Slack are not part of the standard build; we add either one on request and quote it separately. Beyond that: any file or document you drop in, voice notes, web pages and PDFs.
She reads back. Old exports, archives, previous chat histories, folders of documents you have carried between three laptops: hand them over and they are woven in with everything current. Most people find the first month is spent feeding her the past, and it is the part that pays off most.
It is read and filed into your corpus, and from that second it is retrievable by content rather than by where you put it. Your original file stays exactly as it is, and the text she keeps beside it is plain: it opens on any computer, in ten years, with or without us, and no part of it is locked inside a format only we can read. Nothing is ever deleted: superseded material is archived and stays searchable, so you can always see what a document said before it changed.
Obsidian gets one thing right and this keeps it: plain files, readable without any particular app, on a disk you own. Notion holds your work in its own store instead. The real difference is who does the work. Both are cabinets you tend: you write the note, you make the link, you keep the structure alive, and the week you stop, it stops. She does the tending. She reads what you send, files it and connects it to what is already there, and what she reads is not only notes you typed into an app: your mail, your calendar, your messages, the recordings and the documents all arrive in the same place.
She has read your own sent mail, so she is copying you rather than imitating a register. She also knows the file: last year's questions, what you told him in March, the numbers he is asking about. Drafting is where she starts on day one, and she gets closer to you the more you correct her.
She can read across years in one pass, which you cannot. Give her a standing instruction to watch something, a client going quiet, a project drifting, the third time a decision has been deferred, and she compares what is happening now against what happened the last four times. That is where most of the useful surprises come from.
She runs on standing instructions. You set up routines and monitoring, one at a time, and they run around the clock without you: the morning read, the watch on a project, the research that needs to happen every Monday. You add the next routine when you know what you want running.
She is built around one person. Your team can benefit from what she produces, but she answers to you: there are no seats or logins to hand out. She lives on a server, not on your laptop. She can also be wrong: she can misread a document, or read two things and join them badly. Tell her, and the correction becomes something she holds rather than something you have to repeat. And she cannot know what she has never been given, which is why the interview and the first weeks of history matter so much. Everything she is weak at on day one traces back to something she has not read yet.
On your own private server in a secure data centre, rented in your name. That rent is the server's own running cost and it is separate from anything you pay us. Not on our infrastructure and not on a shared platform. We hold access during the build, and at handover that access is removed and everything transfers to you, the server, the files, the keys and the assistant. After that there is nothing for you to administer: when you want us, for a change, a repair or a new routine, you give us access for that piece of work.
Isolation is the main answer: your own server, your own keys, no shared tenancy with other customers, and no copy of your corpus held by us. Which AI model does the thinking is your choice. For sensitive work we recommend self-hosted models, where the information never leaves your server. The connections to your email and calendar run through your own accounts and can be revoked by you at any time. At handover our access is removed entirely. The files stay plain and portable, so you are never locked in to keep them safe.
You sit for a structured interview about your life and your work, recorded and transcribed, and that becomes the foundation. Then the build happens without you. Connecting your accounts is four short steps of a few minutes each, followed by a setup call of sixty to ninety minutes. It is useful from the first week and compounds from there.
Almost none, because the only habit is capture. Forward the thread, drop the file, send the voice note on the way out of the meeting. There is no maintenance, no admin interface and no weekly tidy-up. The people who get the most out of it are the ones who send her things, not the ones who manage her.
Whitehay AI, the company Kormakur runs with Tom Graham. Kormakur built the original Edda for himself before anyone else had one. From your interview to a system you use every day is about two weeks. We take on a few builds a month, which is a deliberate limit: each system is built around one person's actual work rather than configured from a template.
Your years of work, on a server you own, with an Agentic Assistant awake inside it.
The files, the system and the keys are yours. Forever.